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Home News China

Microsoft consolidates retail channels in China

NEWSROOM by NEWSROOM
July 2, 2024
in China
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SHANGHAI (Reuters) – Microsoft is consolidating its retail channels in mainland China, the firm said in response to media reports that it is closing its network of authorised physical retailers in the world’s second-largest economy.

Microsoft did not confirm or deny the closures and did not comment on the number of authorised stores that would be impacted by the consolidation, in response to a request for comment from Reuters.

“Microsoft continually assesses its retail strategy to meet the evolving needs of our valued customers and we’ve made the decision to focus our channel approach in…



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