More Western tourists, who are more likely to choose higher-priced hotels, are helping push up Japan’s hotel rates.
Japan’s hotel room rates reached a record high in April. Despite the impact of the Chinese government’s travel advisory against visiting Japan, strong demand from inbound travelers continued, with Western tourists—who are more likely to stay at upscale hotels—playing a key role in lifting rates. Their growing presence has also reshaped Japan’s peak hotel demand season.
According to STR, a hospitality data and…
